Supplier 生産者紹介

People Tree

ピープル・ツリー <br> People Tree


1990年代前半の日本には、フェアトレードの衣料品は存在しませんでした。サフィア・ミニーが探しても、フェアトレードのコーヒーや紅茶しか見つかりませんでした。そこで、サフィアは友人たちと一緒に、エシカルでサステナブルな服を作ることを決意しました。                                1991年に東京にオープンしたピープルツリーは、2001年にはロンドンにも姉妹店をオープンしました。


Fair trade fashion didn’t really exist in Japan in the early 1990s. Although Safia Minney searched, she could only find fair trade coffee and tea. With a couple of friends, Safia decided to start her own ethical, sustainable clothing line. People Tree opened in Tokyo in 1991, followed by its London sister store in 2001.

People Tree has since grown into a community of tens of thousands of people keen on changing how we consume and produce fashion. It is the first clothing company to receive the World Fair Trade Organization’s Fair Trade product mark in 2013, and has become the most well-known fair trade company in Japan.






What is your idea of fair trade? To Safia, it means supporting producers’ economic independence:

Fair Trade means far more than paying a fair price, we aim to use fashion as a tool to empower the world’s most economically marginalized people.”

By emphasizing traditional techniques such as hand weaving, hand knitting, and hand embroidery, People Tree provides much-needed employment for women in rural areas. Environmental sustainability is addressed by using organic cotton and low-impact dyes safe from harmful chemicals.

Chocolate bars and coffee are produced under the same principles of sustainability and fair trade. By trading directly with small-scale farmers, farmers can receive fair prices for their commodities. Cacao beans are sourced from a farmers’ cooperative in El Ceibo, Bolivia and a 2,000 member-cooperative in southern Peru. Coffee beans are grown in the highlands of Peru, southern Laos, and at the base of Mount Kilimanjaro.

Why we love them


People Tree was founded only three years after Alishan, so our connection with them extends back to the 1980s. Jack says, “We all knew each other and exchanged tips on import problems, how to sell, and distributing info sheets.” It doesn’t get much more personal than that!